Build, Bin, Boost is an interactive business simulation where players take the role of Head of R&D at ShieldTech India, a fictional home security technology company.

Your predecessor was fired. The board has lost confidence. 15 projects funded, only 4 successful. Now the CEO is handing you the keys to R&D at a fast-growing technology company—with a mandate to transform how innovation happens.

You have two years and a substantial budget—but your R&D choices must align with corporate strategy. Choose how projects get selected. Decide what to build, what to bin, and what to boost. Navigate organisational politics, respond to crises, and face the board with your results.

Can you do better? There's only one way to find out.

What You'll Do

Design, build, and manage a portfolio of R&D projects across two years

📋

Design Your Selection Process

Choose who makes funding decisions—decide alone, assemble a committee from ShieldTech's leadership, convene a staff jury, or try other approaches. Decide whether to deploy an AI advisor—Devi—across the game or only for project selection. Then select your evaluation criteria, weighting schemes, and review methods: scoring matrices, expert judgment, or staged gates.

📁

Handle Legacy Projects

Your predecessor left behind ongoing projects in various states. Review each project's history, spending, and political context, then decide whether to continue, pause, or kill.

🎯

Navigate Committee Dynamics

Chair a budget committee where members advocate, debate, and react to your leadership. The outcome determines your budget—from $34M to $44M.

💼

Build Your Portfolio

Evaluate projects drawn from a deep database of proposals. Each comes with detailed materials: project overview, development milestones, team profiles, technology readiness levels, IP position, competitor analysis, financial projections, and risk assessment. Each proposal is tagged with the strategic priority it serves, so you can balance the portfolio across the board's four goals as well as across risk.

📈

Manage Projects Over Time

Review quarterly progress reports and decide each project's fate: continue, accelerate, reduce, or kill. A project burning budget faster than it makes progress turns amber, then red. Kill early and you recover budget to redeploy into new opportunities; hang on too long and it costs you.

Respond to Events & Dilemmas

Over 60 management dilemmas: team conflicts, technical setbacks, competitor moves, resource constraints, and stakeholder pressures. Every choice has consequences.

🚀

Year 2: New Opportunities

A mid-term review adds funding at the start of Year 2, and fresh project proposals emerge. Play the Resource Run mini-game to unlock bonus budget, then decide whether to expand your portfolio or stay focused. Spare or freed-up budget lets you fast-track new projects any quarter.

🏆

See Your Results

Each project's outcome lands the quarter after it completes, bringing revenue and market share. At the end, the board weighs your hit rate, ROI, market share, risk balance, strategic alignment and management discipline, with projects still in flight counting their expected value. It judges the quality of your decisions, not just your luck. Download a professional PDF case study of your tenure.

Four Strategic Priorities

The board wants all four. Your budget can't cover them all, so your portfolio is your strategy.

Defend metro leadership β€” premium homes in an Indian metro at dusk
πŸ›‘οΈ Defend Metro Leadership
Hold the top cities against fast-moving rivals.
Tier 2/3 rollout β€” a security install in a smaller Indian town
πŸ—ΊοΈ Tier 2/3 Rollout
Reach the next wave of customers in emerging cities.
Recurring revenue β€” a 24/7 monitoring room and subscription app
πŸ’³ Recurring Revenue
Shift from one-off hardware to services and subscriptions.
AI-first products β€” an operator reviewing AI detection on camera feeds
πŸ€– AI-First Products
Turn acquired AI talent into shipped, intelligent security.
8
Quarters to play
60+
Management dilemmas
Devi
Your AI assistant
4
Strategic priorities
2
Interactive mini-games
FREE
Open source

No accounts, no tracking, no ads. Free and open source.

For Educators

A full teaching pack (teaching note, assignment bank with rubrics, exam and question bank, slides, a student onboarding sheet, and the written case study) is available to instructors on request. Email ammon.salter@wbs.ac.uk, or see the For Educators page.